Sweet Summer
Hard Seltzer

Branding and Visual Direction for Sweet Summer Hard Seltzer

PROJECT SUMMARY

Package Design
Branding
Concept Development
Visual Direction
Copywriting

THE BRAND

Sweet summer hard seltzer is the taste of summer all year round. Our hard seltzers are infused with fresh fruit juices and fragrant herbs to create uniquely flavored, refreshing beverages reminiscent of warm summer breezes and crisp, summer fruit.

Sweet summer is clean, refreshing, and distinctive in its approach at a minimally processed, elevated beverage that features only fresh fruit juices and wholesome ingredients.

The label design reinforces the minimally-processed nature of the brand by featuring clean typographic treatment and airy, bubbly illustrated elements.